Marketing Mix of Coca-Cola Company Research Paper

Marketing Mix of Coca-Cola Company - Research Paper ExampleA brief verbal description of each of the elements of marketing is as follows1. Product The convergence is defined as the decision made rough the attributes of service or product that will be marketed by the company such as safety, marque name, quality, features, durability, style, design, functionality and etc.2. Price Price is the cost that a buyer will pay for purchasing the product or service of the company. The pricing decision comprises of elements such as seasonal pricing, full pricing, bundle pricing, discounts for cash in payments, Retail price, Pricing strategy and etc.3. Place The place is described as the decision to the highest degree the distribution of the products or services that is where the customer will access the companys offerings. The key areas to cipher are distribution channels, warehousing, transportation, logistics and etc.4. Promotion Promotion is the way by which a company conveys the i n demand(p) message to the customers and it comprises of various marketing activities such as Advertising on Television, Public Relations, Internet advertising, posters, billboards, face-to-face selling and etc.