Visual Argument Research Paper Example | Topics and Well Written Essays - 500 words

Visual Argument - Research Paper ExampleJudging from the first event of seeing this optical argument, the researcher of this paper thinks that Nike is supposedly advocating freedom to do what you want, breaking barriers and conquering limits (especially when acquire Nike products), which is in this case invoked by the freedom of the boy peeing on a wall. This argument would be analyzed further in the next part of the paper. In order to evaluate carefully the visual argument of Nikes ad, the researcher would try to use the three rhetorical appeals ethos (credibility), logos (logical reasoning and evidence), and as well as pathos (emotional appeal). In this case, the visual argument would be evaluated according to ethos logos and pathos, in that order, through using the text, the design, and as well as the image of this particular visual argument. In auxiliary to this, the researcher would also cite the opinion of a colleague on Nikes visual argument, wherein the researcher would r eact from his opinion. Using the first rhetorical appeal of ethos, the researcher thinks that Nikes visual argument really compromises the credibility of the rhetoric that Nike is trying to point out.