Starbucks Essay Example | Topics and Well Written Essays - 750 words - 1

Starbucks - Essay ExampleOther countries where Starbucks has opened several stores include Canada, where it operates 1,248 and Japan where Starbucks has 965 stores (Garza par. 1). Industry Starbuck Corporation deals with the sales of drip brewed coffee, live(a) drinks of espresso, coffee beans, hot and cold drinks, sandwiches, salads, sweet pastries, Panini, snacks and other items such as tumblers and mugs. In addition, Starbucks sells coffee and ice cream at its grocery stores (Stevens and Loudon, 2005). As aforementioned, Starbucks is presently the largest coffee telephoner and chain in the world operating more than than 20,000 stores in 62 countries. Starbuck in addition stands out as one of the major employer company in the world with more than 149,000 employees. In addition, the company has over 4 million followers on Twitter plus 34 million likes on Facebook (Garza par. 3). Regarding growth, Starbucks currently operates at a mature stage of its lifecycle. Since its foundin g more than 2 decades ago, the company has experienced rapid growth since its formation. Nevertheless, the growth prospects have significantly slowed down in recent times, which have even forced it to close some of its chains. Starbucks is currently focusing its efforts on its earlier endeavors and internationalization (Allison 4). Starbucks boot Statement Starbucks mission statement is more than just words. ... Starbucks Sales History Starbuck has always registered increased sales over the last dickens decades of its existence. With a market capitalization worth $50 billion, the company has always been able to register increased sales, thanks to its quality coffee, which continue to attract more customers. In the year 2012, for example, the company registered $13 billion in sales (Murphy par. 3). Target Markets Starbuck has a very diverse market with segments varying depending on the diametrical products that the company offers. However, in general terms, Starbucks target mark et comprises of the coffee drinkers throughout the country. Starbuck also targets mainly men and women aged between 18 to 35 years since they form about 40% of the total market. Most of the companys customers reside in cities and suburban beas. Starbucks target market also comprises of university faculty members and students, as well as individuals working in managerial, professional, and executive positions. Further, the company also targets people with earning relatively higher incomes, since the companys products are more expensive than other coffee shops such as Tim Hotton and Coffee Times (Murphy par. 5). Competitive advantage Starbucks competitive advantage is based on the companys strengths. These include the premium quality of its coffee drinks and other products that it offers. Starbuck also provide its customers with a brand experience that goes beyond the products that it deals with, including excellent customer service, peculiar drink names, and elegant looking stores t hat serves as an excellent meeting point. The company also gives back to the community and protects the environment through corporate companionable responsibility. In addition, the company has strong personnel